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Comment on Selling eLearning online by Michael Stopa

Michael Stopa — Sun, 09 Oct 2011 19:34:15 +0000

Hi Dave,
Any chance you could share that spreadshit ?
Good luck,
Michael

Comment on Uncovering the business need, not the training need by David

David — Thu, 18 Nov 2010 03:30:29 +0000

Agreed Mark, clients with clarity of purpose are much better to work with and in fact hold us to a higher degree of accountability, which drives us to higher levels of professionalism.

There are areas where business needs are sometimes obscured or distorted by socio-political assumptions, agendas etc… safety, discrimination, harassment are the obvious ones. On the other hand, some training projects are very pragmatic and needs driven like minimizing business interruption during a new enterprise software roll-out.

Comment on Uncovering the business need, not the training need by David

David — Thu, 18 Nov 2010 03:24:50 +0000

Thanks, I don’t really have any questions, its more a technique, where you ask why, then fold in the answer as another why question. Eg: We need product training for our call center staff. Why do you need product training for our call center staff? Their sales figures are lower than average. Why are their sales figures lower than average? They don’t cross and up sell as much as other channels.

There you have the nub of the matter, is it product training, or is it cross/up selling training they need? Or both combined? Or even more interesting, is it not a training problem at all, maybe the product range doesn’t lend itself to cross or up selling, maybe the systems they record cross and up sales in suck in some way….

Anyway, don’t take things on face value, dig deeper to uncover the real fulcrums that will move a business and you will have a much greater impact.

Comment on Uncovering the business need, not the training need by Holly MacDonald

Holly MacDonald — Wed, 17 Nov 2010 17:22:44 +0000

Great examples in the difference between training need and business need. Do you have standard questions or process that you use?

Comment on The value of storyboarding by David

David — Tue, 16 Nov 2010 21:50:28 +0000

and you may have no legs to stand on if the client completely changes their mind

Comment on The value of storyboarding by Kevin Thorn

Kevin Thorn — Tue, 16 Nov 2010 15:55:15 +0000

David,

Couldn’t agree with you more. Whether I’m working in the corporate workplace (day job) or with a client (freelance), I always approach it with the 80/20 rule. 80% ID which includes storyboarding, and 20% development. If you nail the storyboards, the development will go much quicker and smoother. To your point, if storyboarding is rushed or skipped altogether, you WILL find yourself doing a lot of rework and backtracking.

Comment on Uncovering the business need, not the training need by Mark Moore

Mark Moore — Tue, 09 Nov 2010 01:28:52 +0000

Absolutely David! I get repeat business when I have the conversation about business needs (and get stuck into solving those).

I’m less likely to get repeat business when businesses don’t have that conversation with me (and what’s scary, is some people in larger companies just don’t seem to even consider tying ‘learning’ to business needs…they just want a ‘course’ put on to keep colleagues happy!)

It’s much better for me to work with clients who understand their business needs first (and better for them, obviously).

Cheers,

Mark

Comment on 12 ideas for using brain-based learning by David

David — Wed, 13 Jan 2010 21:26:05 +0000

RE: Stella, A great point, I address it in this post: http://www.elearningconsultant.com.au/wordpress/?p=58, but I guess the key thing is that the Amygdala is involved in any strong emotion and emotional state, so it doesnt have to be fear. I suppose my ethical position is that to really take advanatage of the Amygdalas ability to encode memories really strongly, a very strong fear would be needed, and yes in many circumstances this would be ethically questionable.

RE: Chris: Great paper thanks mate! Will give it a read, may even blog about it:)